Two Top Strategies to Capture the Mindshare so the Market Share Will Follow

Two Top Strategies to Capture the Mindshare so the Market Share Will Follow
Libby Gill

Can you guess how many entries you get when you Google branding. More than 30 million. With 30 million separate entries, no wonder we all get so confused about branding. For today’s TGIF message, I want to demystify branding and give you a context for creating YOUR mindshare brand. Your mindshare brand starts with your unique value, delivered in your distinctive style. A brand sums up who you and what you offer.

A unique, distinctive, value-rich mindshare brand delivers a message, confirms your credibility, connects emotionally, motivates the buyer, and creates consumer habits. Because you want to keep them coming back for more right? YES.