Credibility Builder #1 – Your Professional Label – Positioning Yourself as THE Go-To Authority in Your Field
This may seem incredibly obvious, at least when it comes to other people’s brands, but it’s a lot harder to spot when it comes to you. But your professional labels, those job titles you give yourself can either add or detract from your credibility and your BRANDING effort.
Let me give you an example… Back when I was in the entertainment business, I oversaw promotion on a ton of shows, everything from “Law & Order” to “Married With Children,” as well as many talk shows: Ricki, Sally, Maury, yes, even Jerry… Both of these professional labels would have been accurate professional descriptions:
She’s a talk show publicist. Okay, nothing wrong with that, right?
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Performance Improvement: How to Empower Your Employees…and Yourself
Laura Stack, CSP
In the high-octane world of modern business, you hear a lot of theories about what it takes to increase employee productivity. Empowerment is one of the philosophies discussed most often, especially as it relates to the corporate team environment. The idea is simple enough: by implementing practices that help employees feel confident, capable, and in control of the outcome of their work, they feel empowered to do that work effectively and without excessive oversight or micromanagement. Ideally, this ensures commitment to the company’s core mission and vision, which results in greater productivity over the long term.
That’s the theory, anyway. But as any scientist will tell you, all that really matters is how well a theory stands up to testing. If it’s a dud, a few experimental runs out in the real world should soon put it to rest.
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Are You Stuck?
by Darren Hardy
I saw something absurd the other day. A highly engineered and specially designed high-performance race car stuck on a 35-mile-an-hour downtown street.
That is not what that car was made for. That is not what its creator (Enzo Ferrari) envisioned for it.
This 6-speed, F140 Aluminum V12, 4700cc engine with 660hp was built to go 0-60 in 3.8 seconds and race at 217 miles an hour (2010 specs). But here it is…stuck.
I see this absurdity every day.
But not only in the streets-in office cubicles, conference rooms, huddled behind computer screens, and dragging luggage through airports.
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A Double-Dip Recession? No, Thank You.
It’s been almost two years since the economy hit the brakes. Now I keep reading about the possibility of a double-dip recession. If you listen to economists, the odds of this happening seem to range from very likely to next to nil. Of course, the odds of getting an accurate prediction might be just as good if you go to a fortune teller (or perhaps a lack-of-fortune teller, in this case).
As a small-business owner, I’m trying to figure out how to react to this talk of a double dip. The fact is, even if I knew whom to believe, I’m not sure it would affect my decisions. I don’t know about you, but most of the small-business owners I know are still licking their wounds from the first dip: smaller staffs, no raises, lots of uneasiness. Have things gotten better? Yes, to some degree, but this recovery is slow and sporadic.
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BP Leadership Lesson
Waldo Waldman, CSP
Has CEO Tony Hayward Been a Wingman to BP?
The BP gulf oil spill is one of the greatest environmental disasters our country has ever experienced. Not only will the long term environmental consequences be felt for years to come, but the price tag for cleaning up the spill will be over $20 billion. Finally, BP, a once reputable giant in the oil industry, is dealing with a $100 billion loss in market valuation and its brand and reputation has taken a huge blow.
While there are dozens of lessons that can be learned with the way BP has handled this disaster, one cannot shy away from the lackluster leadership attributed to its CEO Tony Hayward. In essence, Hayward committed the greatest sin any leader can make – he lost the trust of his customers and his employees. He lost his trust as a wingman.
A few weeks ago, I was interviewed on Fox News discussing Hayward’s leadership challenges and why he lost trust as a leader. Click here to watch the 4 minute clip.
How Do You Stand Out From the Herd?
When it comes to branding, there’s one questions you MUST be able to answer every single day: How do you stand out from the Herd?
In order to do that effectively, you need to know, specifically who’s IN there herd. In other words, who are your primary competitors? Don’t just have an idea – invest the time to get to know at least the top five or six as well as you can.
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Sell Like John Lennon
by Darren Hardy
John Lennon is my real estate agent in South Beach, Miami. Seriously, that is his real name.
John sells exclusively on a single street called South Pointe Drive, located in an exclusive area called SoFi (South of Fifth). His sales territory consists of six über-luxury high-rises along the cruise ship waterway and Miami Beach front.
In the past 15 years, John has sold more than $3 billion in real estate on this street (do the math on 3 percent commission-that’s almost as much as the other John Lennon made!).
John took Georgia and me to lunch a couple days ago to give us an update on our property and the market. I took the opportunity to try and pry out the secret to his extraordinary success.
I found it! And now I will pass it along to you too…
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Is It Time For a Reinvention?
by Darren Hardy
Feeling stuck? Or fired? Or inspired?
Today’s “best of times, worst of times” economy offers the perfect opportunity to take stock of your life and your business. One thing is certain… maintaining the status quo is not an option.
You may be one of the millions who were forced out of a comfortable (but perhaps, unfulfilling) career. If so, your best option and only real choice may be to reinvent yourself.
Or it could be you feel compelled to reinvent yourself or your business in order to seize an unexpected opportunity. Either way, the August issue of SUCCESS will prove invaluable.
August issue of SUCCESS is on newsstands today! Magic Johnson on the cover. Timing? Yes, we knew Lakers would win the Championship, ya sure. Incredible reinvention story–inspiring, enlightening and tons-o-takeaway value. Great feature! Grab your copy off the newsstands before they are hoarded. Better yet:
SUBSCRIBE. You are a subscriber, right?! Geez.
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Your Brand and Your Leadership – as an Executive and a Company: Failure is Not an Option – Part One
Your BRAND is who you are, as a person and as a company – and it has CLEAR objectives. Absolutely. When a clear objective is presented and a team is asked to resolve it – as opposed to a vague problem that requires consideration – the team can spring into action. This type of go-get-‘em behavior and creative problem solving will become as much a brand signature for you as your name and logo, believe me.
Let’s take Apollo 13 example: “Houston, we have a problem.” In the 35 years since the Apollo 13 space mission, these words have been repeated as a universal metaphor to connote a critical situation. When people are overwhelmed by the challenges facing them, this phrase effectively communicates the gravity of the problem. What usually follows is the other famous quote from the movie “Apollo 13”: “Failure is not an option.” It is a clarion cry for a solution.
Continue reading Your Brand and Your Leadership – as an Executive and a Company: Failure is Not an Option – Part One
Time Management: Video: What You Should Do First Thing in the Morning
Laura Stack, CSP
Laura talks about finding the best use of your time in the morning.