How to Sell Against Competition

How to Sell Against Competition
Nido Quebein, CSP, CPAE

Any salesperson who wants to become successful must learn to sell against the competition. Those who do it well often find that it is both financially rewarding and exciting. In fact, many salespeople who are very competitive by nature find that they are stimulated by competitors far more than they are by incentive programs, commission checks and quotas set by their own companies.