by Laura Stack
“Do not wait to strike until the iron is hot; but make it hot by striking.”—William Buell Sprague, 19th Century American clergyman.
One theme I’ve emphasized repeatedly in my writings is that “busy” doesn’t necessarily mean “productive.” Just because you’re staying busy doesn’t mean you’re accomplishing anything important. Checking 30 tiny tasks off your to-do list may not prove nearly as significant (or as profitable) as completing one high-priority project.
To boost your productivity, work hard and constantly on the high-priority tasks that matter the most. Multilevel marketers are fond of the term “massive action.” I find this a handy synonym for good, productive work, though some observers disparage the term, assuming it refers only to staying busy, rather than staying busy with intent. I see this as an over-simplification based on false assumptions.
The naysayers seem to assume you take massive action without planning ahead. That’s like assuming a traveler will just take off on a long trip without planning the route, putting gas in the car, and checking the oil and tire pressure. While some people really are this spontaneous, smart travelers always take a few moments to prepare before they start driving. Action should take place only after you’ve decided what target to hit and how. You do have to take action, though; sitting around and expecting the universe to reward you for happy thoughts won’t work.
Of course, you still have daily “housekeeping” tasks that must be done, including handling email and attending meetings, especially if you can’t delegate everything else at this point in your career. But that doesn’t mean you can’t take massive action on what’s most important once you get the small tasks out of the way or even in between.
Here are five reasons to take massive action in your work life:
1. To forestall the paralysis of analysis. Despite the old saying, knowledge isn’t power until it’s ignited with action. Sit and think too long, and you’ll never complete anything. Once you decide to do something and have enough ducks in a row, just do it. Handle the details on the fly. Even if they seem a bit sketchy when you begin, you can flesh them out as you go. The final result may not be perfect, but at least it will be done. If necessary, you can fix it later.