Tool for Risk Reinforcement to Envision Your Healthy Lifestyle.

Tool for Risk Reinforcement to Envision Your Healthy Lifestyle Libby Gill Like most people, I have definitely outlined some goals around health for 2011.  Okay, a small percentage of that is vanity. Who doesn’t want to look great, right?  But living long and feeling great are the top goals.  Like most people … I also [...]

Online Branding Assessment Tool

Online Branding Assessment Tool Libby Gill This week, take the time to give your website a strong overview to see if it’s supporting your brand.  Go down the entire list and grade yourself on a 1-5 scale on how well you’re doing in each area, 1 being worst and 5 being best. Be sure to [...]

Creating Your Clarify, Simplify and Execute Model

Creating Your Clarify, Simplify & Execute Model Libby Gill If you’re facing a new challenge or tough situation in life, and the outcome seems overwhelming – or even ominous, try completing the fol­lowing exercise to help your mind clear away the unlikely, damaging ideas it may have rushed to embrace. (You can either read through [...]

Your Brand — It’s More Than What You Think!

Your Brand — It’s More Than What You Think! Libby Gill I recently had a conversation with a client about how her brand fit into her website. Her website was BEAUTIFUL to the eye, but sort of clunky to use — and there was TONS of “hidden” information located behind floating, invisible drop down menus [...]

Putting the PERSON in Personal Branding

Putting the PERSON in Personal Branding Libby Gill I am a big proponent of PERSON…AL branding. That means bring the PERSON you are to the forefront of your brand. That sounds like it would be easy, right? But it really isn’t. Begin this exercise in identifying your personal brand by asking yourself one question: Do [...]

Your Personal Brand — Perception is Everything

Your Personal Brand — Perception is Everything Libby Gill Branding isn’t just your company or your products, it’s also how colleagues, clients, and even the public at large perceive YOU, as a person. As an executive coach with a past life in branding, it’s my job to tell people the truth about how they’re perceived [...]

The Absolutely Biggest Branding Error on Your Website? No call to action!

The Absolutely Biggest Branding Error on Your Website? No call to action! Libby Gill Yesterday I met with a great CEO. She has vision, courage, a great team, and a great product path. But it’s not working? Why? Her website is losing her business – in several ways. One is that the navigation is simply [...]

CREDIBILITY BUILDER #2 – YOUR BRAND STORY

CREDIBILITY BUILDER #2 – YOUR BRAND STORY by Branding Expert, Libby Gill What are telling others about your background? I don’t care if this is in your elevator pitch, the top networking event of the year, or in your online bio, the story you tell about your background establishes your expertise. Here are some things [...]

Credibility Builder #1 – Your Professional Label – Positioning Yourself as THE Go-To Authority in Your Field

Credibility Builder #1 – Your Professional Label – Positioning Yourself as THE Go-To Authority in Your Field Libby Gill This may seem incredibly obvious, at least when it comes to other people’s brands, but it’s a lot harder to spot when it comes to you. But your professional labels, those job titles you give yourself [...]

How Do You Stand Out From the Herd?

How Do You Stand Out From the Herd? Libby Gill When it comes to branding, there’s one questions you MUST be able to answer every single day: How do you stand out from the Herd? In order to do that effectively, you need to know, specifically who’s IN there herd. In other words, who are [...]