Putting the PERSON in Personal Branding

Putting the PERSON in Personal Branding
Libby Gill

I am a big proponent of PERSON…AL branding. That means bring the PERSON you are to the forefront of your brand. That sounds like it would be easy, right? But it really isn’t. Begin this exercise in identifying your personal brand by asking yourself one question: Do you know what vibe you’re putting out to the world?

Here’s one GREAT example from my brand coaching experience. I just told a coaching client to stop being Eeyore and start being Tigger. She laughed, but she got it. In a world of challenges and a tough economy, she was very focused on the hardships around her.

Now moving from Eeyore to Tigger doesn’t necessarily change what you’re dealing with – but it DOES change how your marketplace perceives you. And let’s be honest, who would you rather work with? (And, since we’re with ourselves 24/7, who would you rather BE with?)

Let’s get even MORE honest. If you really can’t embrace the Tigger part of yourself – if you’ve just been too beaten down right now – LIE. Yes, lie. Pretend. Put on a happy face. Fake it ’till you make it. Whatever you have to do, remember that more than anything you CREATE, you ARE your brand. If you don’t carry yourself in an enthusiastic, convincing way, the rest of the picture not only crumbles, it’s quite likely that nobody will ever see it.

And remember, always be 100% ready to Capture the Mindshare so that the Market Share will follow!!!

Until next time, Libby Gill
Branding Expert, Executive Coach, Keynote Speaker

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